Peacock Raises Streaming Plan Prices by Up to 18 Percent Following Profitability Benchmark

NBCUniversal has announced an 18% price increase across its Peacock streaming plans, marking its third price hike in two years despite recently achieving quarterly profitability.

Profitable Yet Costlier: Why NBCUniversal Is Raising Rates Across All Tiers

The price adjustments push Premium and Premium Plus tiers higher as media companies prioritize Average Revenue Per User (ARPU) over aggressive subscriber acquisition count growth.

Subscriber Retention, Ad Tier ARPU Optimization, and Churn Forecasts

Industry analysts note that streaming platforms are increasingly relying on ad-supported tiers to boost revenue while passing higher content costs onto ad-free subscribers.