Reddit Begins Testing TikTok-Style Immersive Video and Audio Feed for Mobile Users
Reddit is officially testing a streamlined full-screen video and audio experience across its iOS and Android apps. Designed to showcase video content posted across subreddits in a seamless vertical swipe format, the test aims to capture engagement from users accustomed to TikTok and Instagram Reels.
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The new feed incorporates community-driven elements, placing upvote controls, comment previews, and subreddit join buttons directly over video overlays. Reddit states that video uploads have grown over 80% year-over-year.
While some traditional text-focused redditors have expressed skepticism, initial test metrics show a significant increase in session duration among mobile power users.