Synthesia’s AI training platform is moving beyond videos into live coaching

**Synthesia** launched **AI Roleplay Sessions**, an interactive enterprise training product that shifts the company beyond recorded AI videos into live coaching. Employees practice workplace conversations with AI avatars instead of only watching scripted content. The product is aimed at companies that need training staff can rehearse, not just consume.

The platform is built around interactive roleplay rather than one-way playback. Learners talk through workplace scenarios with AI avatars that respond in the moment, then receive feedback, scoring, and analytics on how the session went. That loop—practice, evaluation, measurement—is the core product mechanic: the session is both the training exercise and the assessment instrument.

For engineers and builders, the move matters because it treats training as a measurable system, not a content library. Feedback, scoring, and analytics turn soft-skill practice into structured data companies can review. That raises product questions around session state, evaluation criteria, avatar behavior, and how results roll up for managers who need proof that training changed performance.

In the enterprise learning market, most AI video tools still center on generation and delivery. Synthesia is using the same avatar-facing surface to compete on live practice and coaching effectiveness. The differentiator is not only how realistic the avatar looks, but whether the session can score conversations and give companies a way to measure training outcomes.

What to watch next is whether **AI Roleplay Sessions** becomes the main enterprise offer or stays a companion to video generation. The practical signal is adoption of the feedback and analytics layer: if companies start optimizing training programs from roleplay scores rather than completion rates, the product has moved past demo novelty into operational use.