Synthesia’s AI training platform is moving beyond videos into live coaching

**Synthesia** launched **AI Roleplay Sessions**, an interactive enterprise training product that moves the company past pre-recorded AI video into live coaching. Employees practice workplace conversations with **AI avatars** that respond in real time, then receive **feedback**, **scoring**, and **analytics** so organizations can track how training is landing.

The product’s mechanics center on roleplay rather than passive viewing. Learners step into simulated workplace scenarios, talk with avatar counterparts, and get structured evaluation after each session. Scoring and analytics turn those practice runs into measurable data instead of leaving managers with only attendance or completion checkmarks.

For engineers and builders shipping internal tools, the shift is clear: training products are becoming closed-loop systems with interaction, assessment, and reporting in one path. Teams building L&D, HR, or enablement software will face pressure to match that loop—capture conversation practice, score it consistently, and surface results to operators who need evidence of skill change, not just content consumption.

In market terms, Synthesia is extending an existing enterprise video brand into live coaching, competing more directly with conversational and simulation-style training vendors. The bet is that companies already using AI avatars for content will prefer the same vendor for interactive practice and measurement, rather than stitching video, roleplay, and analytics across separate tools.

What to watch next is whether buyers treat **AI Roleplay Sessions** as a natural upsell from video or as a separate evaluation track—and whether scoring and analytics hold up as the proof point for training effectiveness when budget owners compare it to lighter, cheaper practice formats.