Volkswagen Outlines $35K Electric Pickup Strategy to Reclaim US Auto Market

Volkswagen Group has announced an ambitious product strategy centered on launching a sub-$35,000 electric pickup truck designed specifically for the North American market.

Custom Scalable EV Platform Built for American Fleet & Off-Road Needs

Leveraging a new body-on-frame electric platform engineered in South Carolina, the truck will combine 350-mile targeted range with 800V fast-charging capabilities to appeal to both utility fleets and recreational drivers.

Competitive Pricing Strategy to Challenge Rivian and Ford

Auto industry executives see the move as Volkswagen's boldest push to regain market share in North America by tapping into the lucrative truck and SUV segments.