WebMCP: Google's New Protocol for the Agentic Web
Dillip Chowdary
Founder & AI Researcher
In a major move toward the Agentic Web, Google has announced WebMCP (Web Machine Communication Protocol), a new initiative from Chrome for Developers designed to standardize how AI agents interact with websites.
What is WebMCP?
WebMCP is a structured protocol that allows websites to expose "tools" directly to AI agents. Instead of an agent trying to "guess" where a button is or how to fill out a complex form by analyzing the HTML structure, the website explicitly tells the agent: "Here is a tool to create a support ticket, and these are the parameters it needs."
The Two Pillars of WebMCP:
- Declarative API: Designed for standard actions defined directly in HTML, optimizing legacy forms for machine consumption.
- Imperative API: For complex interactions requiring JavaScript execution and dynamic state management.
Why This Matters for Developers
Building agents that could reliably perform actions on the web (like booking a flight or managing a checkout) has traditionally required fragile "scripts" that break with every UI update.
- Eliminating Scraping: Agents no longer need to parse the entire DOM to find specific fields.
- Increasing Speed: Structured tools are invoked near-instantly without waiting for heavy UI renders.
- Enhancing Precision: Input schemas ensure that AI agents provide the exact data types required.
Early Preview Program (EPP)
Google has launched the Early Preview Program (EPP) for WebMCP. Developers can now gain access to documentation and demos to start making their web applications "agent-ready." This initiative signals a shift from websites as visual-only interfaces to websites as high-performance APIs for autonomous agents.
Real-World Use Cases:
Customer Support
Agents automatically populate support tickets with precise technical logs.
Ecommerce
Zero-error product configuration and checkout navigation.
Travel
Direct search and booking via structured data rails.
Conclusion
WebMCP is the "HTTP moment" for the Agentic Web. By standardizing the interface between machines and websites, Google is paving the way for a future where AI assistants don't just tell you about the web—they navigate it for you with 100% reliability.
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