Amazon is launching colorful new Kindles — and a case with physical

Amazon is: the announcement

160 words):* Another critical physical modification is the relocation of the hardware power button from the bottom edge of the device frame to the right side. This adjustment prevents accidental power downs, which frequently occurred when users rested the bottom of the e-reader on a hard surface or their pinky finger while holding the device upright. Additionally, the introduction of the Kindle Colorsoft brings color display capabilities to the lineup

See our ethics statement.The base Kindle (shown here), Kindle Paperwhite, and Colorsoft come in aluminum options, not just plastic. Photo: Cameron Faulkner / The VergeCameron Faulkner is an editor covering deals and gaming hardware.

What actually changed with Amazon

He joined in 2018, and after a two-year stint at Polygon, he rejoined The Verge in May 2025.Kindles don’t usually change much with each new version, but Amazon is launching next-generation models today that look and feel a whole lot nicer. Amazon VP of Kindle Kevin Keith told The Verge that they all feature user-replaceable batteries to be in compliance with EU regulations, too.The updated base Kindle is available today starting at $149.99 in a new purple color called ube and a plainer graphite color.

Who should care about Amazon

The Kindle in aluminum is a very nice, compact thing to hold, especially in its new folio case that it can magnetically attach to. See the full write-up from The Verge via the source link for quotes and complete context.

The new plastic and aluminum colors available for each cover the entirety of the e-readers, not just their backsides. They also have a USB-C port.The color performance of the new Colorsoft is said to be similar to the last-gen model.

How to try Amazon

It didn’t look very bright in this well-lit conference room.The Kindle Click is basic, but nice. Amazon says it’ll work with Kindles from 2024 and newer.The aluminum options for the Paperwhite and Colorsoft, costing $249.99 and $319.99, respectively, include more than the base Kindle’s high-end version.

What to watch after Amazon

These are the new Signature Edition versions, with pogo pins on their rear that are compatible with a $79.99 page-turn magnetic case that adds physical page-turning buttons a la the Kindle Oasis. See the full write-up from The Verge via the source link for quotes and complete context.