Apple announces special event for October 28: ‘Pro and tell’
PT in Los Angeles, its second experience of the month, under the tagline "Pro and tell." 9to5Mac's report, by editor-in-chief Chance Miller at 9:02 a.m.
By Dillip Chowdary • Oct 20, 2026 • Source: 9to5Mac
Apple announced a special event for next Wednesday, October 28, at 10 a.m. PT in Los Angeles, its second experience of the month, under the tagline "Pro and tell." 9to5Mac's report, by editor-in-chief Chance Miller at 9:02 a.m. PT on October 19, 2026, says Apple sent the invite artwork to members of the press. Greg Joswiak posted it that day from @gregjoz and wrote, "Can't wait to pro and tell next week."
This piece covers the October 28 invite, the October 13 "Welcome home" launch in New York City, and Mark Gurman's Los Angeles docket. It is for readers tracking a touchscreen OLED MacBook Pro, an M6 iMac, an entry-level 14-inch MacBook Pro, and a revamped iPad mini after the new HomeView smart display, HomePod mini 2, and Apple TV 4K.
Apple special event for October 28: the announcement
On October 19, 2026, Apple set next Wednesday, October 28, at 10 a.m. PT in Los Angeles, with the tagline "Pro and tell." Chance Miller calls this the company's second experience of the month and its second event of the month. Apple sent the invite artwork to members of the press. Greg Joswiak posted it the same day from @gregjoz and wrote, "Can't wait to pro and tell next week." Miller timestamped the story at 9:02 a.m. PT that morning.
Chance Miller is editor-in-chief of 9to5Mac and hosts the 9to5Mac Daily and the 9to5Mac Happy Hour podcasts. He wrote the October 19 story about the artwork Apple sent to the press. Commenter BlueBucket asked, "Do you think this is a glow logo from the old style MacBooks on this invitation?" The question is about the invite artwork Joswiak posted on October 19. Apple's tagline is "Pro and tell," and the post reads "Can't wait to pro and tell next week."
What actually changed with Apple special event for October 28
Earlier this month, Apple held the "Welcome home" product launch on October 13 in New York City. That event debuted the new HomeView smart display, the HomePod mini 2, and a new Apple TV 4K. October 28 is a second event, in Los Angeles, with the tagline "Pro and tell," set for 10 a.m. PT. Miller places the two dates side by side: a home-product launch already held in New York, then Wednesday's Los Angeles gathering announced on October 19, 2026.
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Rumors say Apple has a slew of new products to announce, headlined by its first MacBook Pro with a touchscreen and OLED. Bloomberg's Mark Gurman names 14-inch and 16-inch touchscreen MacBook Pro models with OLED displays, a Dynamic Island for the first time, and machines "significantly lighter" than the current models, expected to use the M5 Pro and M5 Max chips. He also lists a revamped iPad mini, an M6 iMac, and an entry-level 14-inch MacBook Pro that will "look like their current versions."
Who should care about Apple special event for October 28
Readers on a 14-inch or 16-inch MacBook Pro are the audience for Gurman's headline. He describes new touchscreen models with OLED displays and a Dynamic Island on the MacBook Pro for the first time. Those models will be "significantly lighter" than the current models. He expects the M5 Pro and M5 Max chips inside. Rumors call that machine Apple's first MacBook Pro with a touchscreen and OLED. The list is tied to Wednesday, October 28, at 10 a.m. PT in Los Angeles.
How to try Apple special event for October 28
Apple's October 19 announcement publishes a time and a place: Wednesday, October 28, at 10 a.m. PT, in Los Angeles, and the tagline "Pro and tell." Members of the press received the invite artwork. Greg Joswiak posted it that day from @gregjoz and wrote, "Can't wait to pro and tell next week." Gurman's docket for that date names the touchscreen OLED MacBook Pro, the M5 Pro and M5 Max chips, the M6 iMac, and the revamped iPad mini with its relocated FaceTime camera.
Hardware already debuted this month comes from October 13. The "Welcome home" launch in New York City introduced the new HomeView smart display, the HomePod mini 2, and a new Apple TV 4K. For October 28, the details in hand are the 10 a.m. PT start, Los Angeles, and the "Pro and tell" tagline, plus Gurman's lineup. Joswiak posted the press invite on October 19, 2026. BlueBucket asked if the card shows a glow logo from the old style MacBooks.
What to watch after Apple special event for October 28
At 10 a.m. PT on October 28 in Los Angeles, Gurman's headline items are these claims. He lists a first MacBook Pro with a touchscreen and OLED, in 14-inch and 16-inch models, with a Dynamic Island for the first time. He says those laptops will be "significantly lighter" than the current models and expects the M5 Pro and M5 Max chips to power them. Miller attributes the docket to Bloomberg. Joswiak's October 19, 2026 line is "Can't wait to pro and tell next week."
Gurman's list continues with the iPad mini and the M6 machines. He includes a revamped iPad mini with an OLED screen, a "revamped speaker system," and a relocated FaceTime camera. He includes a new iMac and an entry-level 14-inch MacBook Pro powered by the M6 chip, which will "look like their current versions." The touchscreen OLED MacBook Pro is the rumored headliner. HomeView, the HomePod mini 2, and the new Apple TV 4K stay with the October 13 "Welcome home" launch.
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Apple special event for October 28 FAQ
When and where is Apple's October 28 special event?
Apple set it for Wednesday, October 28, at 10 a.m. PT in Los Angeles. The company announced that plan on October 19, 2026. The tagline on the invite is "Pro and tell."
What did Apple debut at the October 13 "Welcome home" event?
The October 13 launch in New York City debuted the new HomeView smart display, the HomePod mini 2, and a new Apple TV 4K. The October 28 Los Angeles event is the second experience of the month.
Which MacBook Pro models are on the rumored October 28 docket?
Mark Gurman of Bloomberg lists new 14-inch and 16-inch touchscreen MacBook Pro models with OLED displays and a Dynamic Island for the first time. He says they will be "significantly lighter" than the current models and expects the M5 Pro and M5 Max chips to power them. He also lists an entry-level 14-inch MacBook Pro on the M6 chip that will "look like their current versions."
What iPad mini and iMac changes does Gurman expect?
Gurman describes a revamped iPad mini with an OLED screen, a "revamped speaker system," and a relocated FaceTime camera. He also lists a new iMac powered by the M6 chip that will "look like their current versions."
Who posted the October 28 invite, and what did they say?
Greg Joswiak posted the invite artwork on October 19, 2026, from the account @gregjoz. He wrote, "Can't wait to pro and tell next week." Apple had sent that artwork to members of the press. Commenter BlueBucket asked whether the card shows a glow logo from the old style MacBooks.
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Dillip Chowdary
Writes Tech Bytes coverage of AI, engineering, and the tools that actually ship. Editor of Tech Pulse Daily.
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