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Apple is launching major new products next week, here’s what’s coming

Apple's October 28 'Pro and tell' event is expected to include a lighter OLED touchscreen MacBook Pro with M5 Pro and M5 Max chips plus an A20 Pro iPad mini.

By Dillip Chowdary • Oct 20, 2026 • Source: 9to5Mac

Apple is launching major new products next week, here’s what’s coming

The draft ran long. I'm tightening each section to the word band and keeping only facts from the source.Apple has already introduced HomeView alongside a new Apple TV and HomePod mini, and 9to5Mac's report places the next unveiling at the 'Pro and tell' event on October 28. Ryan Christoffel published that account on October 19, 2026, at 11:16 am PT.

This piece is for readers weighing the higher-end MacBook Pro against the iPad mini, the M6 iMac, and the 14-inch M6 MacBook Pro expected that day. It stays with Christoffel's details and does not name a winner.

The test: Apple is launching major new vs the other

Both sides come from one pre-event account rather than a finished review. The shared stage is the 'Pro and tell' event on October 28, in Ryan Christoffel's piece from October 19, 2026, at 11:16 am PT. HomeView, a new Apple TV, and a new HomePod mini are already introduced, so they sit outside the match. No price, review score, or battery-hour number is given for the redesigned MacBook Pro, the 14-inch MacBook Pro, the iPad mini, or the new iMac.

The account also says what new means here. The redesigned MacBook Pro is expected as a higher-end option beside current MacBook Pro models, not as their replacement. An early MacBook Ultra name is called unlikely because the event tagline uses Pro. The 14-inch M6 model follows last fall, when Apple introduced a 14-inch MacBook Pro with M5 as an entry update. The iMac still runs an M4 chip, and the M6 Mac mini cited for comparison is already on sale.

How Apple is launching major new and the other each did

Christoffel expects the redesigned MacBook Pro to be the star of 'Pro and tell'. Rumored features are an industrial redesign that is much lighter and slightly thinner, an OLED display, a touchscreen, and M5 Pro and M5 Max chips. The notch is not part of that list. A hole-punch camera cutout and Dynamic Island replace it. The model is expected to debut as a new higher-end option, and the Pro tagline is why the rumored MacBook Ultra name looks unlikely.

Apple is launching major new products next week, here’s what’s coming
Illustration · Pexels

The iPad mini is expected to get OLED as a tentpole feature and would be the only iPad model to gain OLED besides the iPad Pro. The report says Apple is bringing the flagship A20 Pro chip from the iPhone 18 Pro and the iPhone Duo to that mini. The front-facing camera is being moved to prioritize landscape use rather than the current portrait orientation. Improved water resistance and a more powerful speaker system are expected on the mini as well.

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Apple is launching major new vs the other, side by side

Also expected is a 14-inch MacBook Pro with an M6 chip, entry-level and offered only in that size. It keeps the same design as current models and the same display technology. It is expected to be more powerful and may gain battery life because the M6 is more efficient, like the M5 entry model that changed little besides the chip. The iMac's central upgrade next week is the M6 chip, with few other changes expected beyond a refreshed slate of colors.

ItemHigher-end MacBook ProThe other three
RoleExpected star; not a replacement14-inch M6 MacBook Pro; iPad mini; M6 iMac
ChipM5 Pro and M5 MaxM6 on Macs; A20 Pro on the mini
DisplayOLED, touchscreen, Dynamic Island, no notchCurrent display; OLED besides iPad Pro; new colors
OtherLighter, slightly thinnerPossible battery gain; landscape camera; 12-core CPU, 12-core GPU
VerdictNone declaredNone declared

The grid keeps those claims apart. Core counts belong to the iMac, not to either MacBook Pro. The report gives no price for any of the four. HomeView, the new Apple TV, and the new HomePod mini stay off the grid because the report treats them as already introduced. The last row states the published verdict as none declared. Calling the redesigned MacBook Pro the expected star of 'Pro and tell' does not score it above the other three products.

See the Apple is launching major new vs the other output

For the higher-end MacBook Pro the reported output is a much lighter, slightly thinner body, OLED, a touchscreen, M5 Pro and M5 Max, no notch, a hole-punch camera cutout, and Dynamic Island, described as a higher-end option rather than a replacement. For the 14-inch MacBook Pro the reported output is today's design, today's display technology, an M6 chip, more power, and a possible battery gain. It is 14-inch only, matching how Apple introduced the M5 entry MacBook Pro last fall.

The iPad mini output is OLED and A20 Pro from the iPhone 18 Pro and iPhone Duo, with a landscape-priority front camera, improved water resistance, and a more powerful speaker system. The iMac output is M6 instead of M4, with a 12-core CPU, a 12-core GPU, and a Dual 16-core Neural Engine like the M6 Mac mini. The page also lists 15% off Apple refurbished Macs, AirPods Pro 3 at $199 down from $249, a 100W USB-C fast charger, a tomtoc tablet sleeve, a Twelve South aluminum stand, and an Anker USB-C dock with Ethernet, HDMI, and SD.

The verdict on Apple is launching major new vs the other

Christoffel does not rank the four. He expects the redesigned MacBook Pro to star at 'Pro and tell' and asks which new products readers are interested in buying. One path is the OLED touchscreen notebook with M5 Pro and M5 Max. Another is the 14-inch M6 notebook in the current design. A third is the A20 Pro iPad mini with OLED. A fourth is the M6 iMac with new colors. No dollar figure is given for any of the four.

His byline still picks none of the October 28 products. Ryan Christoffel got his start in journalism as an editor at MacStories, where he worked for four years covering Apple news and app reviews. For two years he co-hosted the Adapt podcast on Relay FM, which focused entirely on the iPad, and his favorite Apple device is the iPad Pro. The page says it uses income-earning affiliate links. That disclosure covers the refurbished discount and accessory prices, not a scored winner.

Developer Action Items

  • ☐ Verify the claim on the official Apple page (or 9to5Mac), not from this recap alone.
  • ☐ Name the surface that moved — API, policy, model, hardware, or commercial terms — before you Slack the thread.
  • ☐ Assign one owner a day to read the primary material and decide: this-sprint, this-quarter, or noise.
  • ☐ Do not change production on day-one coverage. Watch the vendor changelog and one independent write-up first.

Apple is FAQ

When is Apple's 'Pro and tell' event?

October 28. Ryan Christoffel's account of that date was published on October 19, 2026, at 11:16 am PT.

What did Apple already introduce before that event?

HomeView, a new Apple TV, and a new HomePod mini. The October 28 list is a separate unveiling.

Which chips are named for the four expected products?

The higher-end MacBook Pro is tied to M5 Pro and M5 Max. The 14-inch MacBook Pro and the iMac are tied to M6. The iPad mini is tied to the A20 Pro from the iPhone 18 Pro and the iPhone Duo.

Does the redesigned MacBook Pro replace the current MacBook Pro?

It is not expected to. The report describes it as a new higher-end option, while a separate 14-inch M6 model keeps the current design and display technology.

Is there a declared winner among the four products?

No. The redesigned MacBook Pro is called the expected star of 'Pro and tell', and the report asks which products readers are interested in buying. No score is published.

Sources

Dillip Chowdary

Author

Dillip Chowdary

Writes Tech Bytes coverage of AI, engineering, and the tools that actually ship. Editor of Tech Pulse Daily.

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