Bluesky expands its AI-powered Attie app to let anyone build websites

Open social network Bluesky is expanding beyond its flagship app. At TechCrunch Disrupt 2026 on Thursday, the company announced a tool for websites, quizzes, games, polls, and other interactive experiences. It expands Attie, which started as AI-powered technology for custom social feeds, so everyday users can create experiences that previously only software developers could build. Those projects live on the AT Protocol (ATProto) that powers Bluesky. CEO Toni Schneider described the addition in a Disrupt interview in TechCrunch's report.

This piece is for people making a site, quiz, poll, or game for a group, and for developers watching Bluesky try to reinvigorate the network. It covers what changed in Attie, how a build uses an identity and a public profile, how COO Rose Wang connects projects to 47 million registered users, and private data now in alpha. Schneider is taking charge as the company enters the AI era.

Bluesky expands its AI-powered Attie app: what actually changed

Schneider said Bluesky is adding a feature to Attie that lets people "build sites and social experiences again for a group of people." He called it "social vibe coding or vibe coding for your community." He had led the company on an interim basis after former CEO Jay Graber stepped down in March to become chief innovation officer. Attie is the playground where Bluesky can try AI-powered ideas like this. The new tool adds creation of websites, quizzes, games, polls, and other interactive experiences on top of the custom social feeds Attie already offered.

User-created games, sites, and other experiences live on the same ATProto that powers Bluesky and other decentralized social apps in the decentralized social web known as the Atmosphere. The flagship app remains the social network people already use. Attie holds the creation feature beside the earlier custom-feed tools. Schneider's line about building again for a group of people sets the work apart from custom social feeds alone: the output is a site or a social experience meant for that group.

Bluesky expands its AI-powered Attie app: how it works

When creators build with Attie, they are connected to their ATProto identity. Attie suggests things they might want to make based on their public Bluesky profiles. They can bring their own AI model or use open-weight options. COO Rose Wang said the resulting sites and games can then tap Bluesky's wider audience. A quiz, poll, game, or website stays tied to that identity, so the project shares the protocol already used by Bluesky and the other apps in the Atmosphere.

Schneider said vibe coding today is "kind of a single-user, solo experience." What he wants to be able to do is "build together or build for a group of people," and he said that is what this product does. The output is a social experience for a group, with an ATProto identity attached and with suggestions drawn from the public Bluesky profile. The model is either one the creator brings or an open-weight option. Wang said those sites and games come with Bluesky's distribution, so a build does not stand alone.

Bluesky expands its AI-powered Attie app: why it matters now

Wang said "Everybody is building," then named the open question: "Who's using the thing you're building, because we haven't solved that problem with distribution." She said Attie "comes with the Bluesky distribution, so it doesn't stand alone." The network has 47 million registered users. It has also seen a decline in engagement, and some people who tested Bluesky later returned to X. Wang noted that the sites and games built in Attie can then tap into that wider Bluesky audience.

Beyond a testing ground for new ideas, Attie ties into Bluesky's larger plans to reinvigorate activity on the network by focusing on developers and communities in the months ahead. Schneider, a former CEO of Automattic and a partner at True Ventures, is taking charge of the company as it enters the AI era, after the interim period that followed Graber's move to chief innovation officer. That creation feature is an AI-powered idea for the Attie playground, and developers and communities are the stated focus.

Bluesky expands its AI-powered Attie app: who is affected

Schneider said there should be "lots and lots of these fun, small social experiences for your friends," and that "we don't all have to go communicate with the entire world all the time." Everyday users can now make a poll, quiz, game, or site that previously only software developers could build. Communities are part of the same plan for the months ahead. A friend group gets an experience on ATProto, tied to the builder's identity, instead of having to address every account on the network.

Developers are the other group Bluesky named for the months ahead. Wang aimed her question at people who are already building and still cannot count on users. Attie is supposed to bring them Bluesky's audience rather than a project that stands alone. That audience includes 47 million registered users, though engagement has declined and some who tested the network later returned to X. The small experiences Schneider described are for those friend groups, not for the entire world all the time.

Bluesky expands its AI-powered Attie app: what to watch

Forthcoming support for private data on ATProto is the protocol change Schneider linked to developers and communities. He also said private data has been the biggest request from developers. It is in alpha testing now, with plans for a rollout by the end of the year, he said. That support will supercharge the focus on developers and communities in the months ahead. Attie also ties into that plan as the testing ground for AI-powered ideas such as this creation feature.

Schneider said there should be many small social experiences for friends, made as social vibe coding and kept on ATProto inside the Atmosphere. Creators bring their own AI model or use open-weight options, and each build stays on an ATProto identity, with suggestions still drawn from public Bluesky profiles. Wang said the difference is distribution that does not stand alone. The network those projects can reach has 47 million registered users, even after engagement fell and some testers returned to X.