Bose Launches New Wired Earbuds After More Than a Decade

Bose Launches New Wired Earbuds vs a Decade: the announcement

Wired reports: Bose Launches New Wired Earbuds After More Than a Decade. The Bose Noise Cancelling Wired Earbuds are the first new wired headphones from the brand since 2015, inspired directly by teen preferences. We got an early listen.

CommentLoaderSave StorySave this storyCommentLoaderSave StorySave this storyBose used to make lots of wired headphones. Since then, wired headphones entered 2026 having a serious moment, with sales up for the first time in five years—10 percent in the back half of 2025 and 20 percent at the start of 2026.

What actually changed with Bose Launches New Wired Earbuds vs a Decade

Young people are driving the trend, including celebrities sporting wired earbuds and literally writing songs about them.Bose president of consumer audio Raza Haider (among others at the company) noticed. He dropped off his teen at college last year and saw wired earbuds left and right.

Who should care about Bose Launches New Wired Earbuds vs a Decade

A return to wired earbuds seems to be a national trend—it’s certainly popular among the Gen Z and Gen A of New York City, and the teenage kids of WIRED staffers too.The new $99 Bose Noise Cancelling Wired Earbuds come to the market just in time to capitalize on this trend. See the full write-up from Wired via the source link for quotes and complete context.

Launching them, from idea to final product, took the company around eight or nine months, said Haider. I’ve had them for only four days, and they’re technically a late-stage prototype, not the final product, so this is more of an impression than a full review.

How to try Bose Launches New Wired Earbuds vs a Decade

But so far, so good.As with any wired headphones, the simplicity is a big part of the appeal. There’s no battery to charge, no app to download, no Bluetooth to fiddle with, and no latency to ruin your TV show or video game.Already, the Bose earbuds leapfrog cheaper wired pairs (like Apple EarPods) in sound quality and active noise canceling (ANC).

What to watch after Bose Launches New Wired Earbuds vs a Decade

They have clear detail across lows, mids, and highs, especially for something at this price point. See the full write-up from Wired via the source link for quotes and complete context.