Flipboard Acquires Graze to Monetize the Decentralized Open Social Web

News aggregation platform Flipboard has acquired Graze, an innovative feed builder designed for decentralized social networks like Bluesky and Mastodon. The strategic acquisition will enable creators and publishers to build, curate, and monetize custom algorithm feeds across the open social web.

Flipboard has announced the acquisition of Graze, a pioneer in custom feed curation and monetization tools built for open protocols such as ActivityPub and the AT Protocol. The deal reinforces Flipboard's ongoing pivot toward federated social media architecture.

Graze allows users and independent publishers to build algorithmic feeds using visual node editors, filtering content across multiple decentralized networks. With Flipboard's backing, Graze will introduce native revenue-sharing features, allowing feed curators to monetize specialized content streams via micro-subscriptions and sponsored posts.

Flipboard executives emphasized that the open social web requires viable creator economy infrastructure to compete effectively with centralized platforms like X and Meta. By empowering curators with monetization tools, Flipboard hopes to drive higher engagement across federated communities.

The acquisition represents a significant vote of confidence in decentralized social ecosystem standards, demonstrating that open protocols can support sustainable commercial business models for digital publishers.