Ford’s first ultra-cheap EV is called Fathom, a full-featured truck for $28,350

Ford named its first ultra-cheap EV Fathom: a midsize electric truck priced at $28,350. For nearly a year the company had teased next-generation EVs with big capability at low prices; this is the first product with a public name and number attached to that pitch. The Verge reported the reveal as the first concrete instance of Ford’s so-called Model T moment.

Fathom is built on a new platform Ford assembles in an innovative way. The company has framed that platform, not a single badge, as the foundation for a broader low-cost EV generation. Public detail so far centers on product class (midsize electric truck), full-featured positioning, and the $28,350 price rather than range, pack size, or drive architecture numbers.

For engineers and builders, the signal is industrial as much as product: Ford is betting that a new platform and assembly approach can land a full-featured midsize electric truck at $28,350. That price anchors expectations for what “ultra-cheap” means when the vehicle is still described as full-featured, not a stripped base model.

In market context, Ford is casting this as a Model T-scale reset for its EV lineup after nearly a year of teases. Fathom is the first product to use that next-generation setup, so competitors and suppliers will treat the name, price, and midsize-truck brief as the reference point for Ford’s low-cost EV claim.

Watch whether later specs and production detail back the $28,350 full-featured truck story, and whether the same new platform and assembly method show up in follow-on models. Until those land, Fathom remains the clearest public proof of Ford’s low-price next-gen EV plan.