Here are all the ways Apple is raising prices and why

Memory and storage costs — driven by AI data-centre demand — are pushing up prices across Macs, iPads, services and AppleCare+.

Hardware

June 2026 increases include the MacBook Neo up $100 to $699, the 13-inch MacBook Air up $200 to $1,299, and the base iPad up $100 to $449. MacBook Pro, iPad Air, iPad Pro, iPad mini, Mac mini, iMac, Mac Studio, Apple TV 4K, HomePod, HomePod mini and Apple Vision Pro are also affected.

Tim Cook attributed the rises to “unprecedented increases in memory and storage component costs,” noting AI data centres are consuming more high-bandwidth memory.

Regional and services pricing

iPhone prices in Japan rose 8–11% (¥8,000 to ¥20,000 depending on model), with no official explanation given — likely yen weakness.

AppleCare+ rose 50 cents monthly or $5 annually on new Mac and iPad plans, affecting new subscribers only. Apple Music is now $11.99/month individual and $19.99/month family, which Apple attributed to “rising licensing costs.” Apple One Family and Premier bundles rose $2.

Why it matters

This is the clearest consumer-facing evidence yet that the AI build-out has knock-on effects well outside the datacentre. When hyperscalers absorb high-bandwidth memory supply, the cost lands on laptops and tablets.