Midjourney Acquires Astrology App Co-Star for AI
By Dillip Chowdary • July 25, 2026
Integrating Visual AI into Personalization
Midjourney has announced the acquisition of popular astrology application Co-Star in an unexpected move that marks the image generation company's first expansion into mobile software. The deal terms were not disclosed, but the acquisition is expected to close in the third quarter.
The acquisition will bring Co-Star's design team and user base to Midjourney, which is looking to expand beyond its Discord-based interface. Midjourney plans to integrate its generative AI capabilities into Co-Star’s personalized astrology readings, creating illustrated horoscopes for users.
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The Strategy for AI Consumer Expansion
Co-Star has built a large, loyal following by combining astrological data with a clean, minimalist design. The partnership will allow Midjourney to experiment with new consumer features, exploring how generative art can enhance personalized content and user engagement.
The deal comes as generative AI companies seek new distribution channels and consumer use cases. By acquiring an established consumer app, Midjourney is building a direct relationship with users outside of developer ecosystems, positioning itself for long-term growth.
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